Two is Better Than One
As a jewelry maker, I like to think that I am not in competition with mass market jewelry companies like Avon, Silpada, Cookie Lee and Lia Sophia (to name a few).
I've been to my share of home jewelry parties for the brands previously mentioned - and one thing I've noticed these brands often do, is to make their jewelry convertible.
A multi-strand necklace might include a detachable bracelet or the 21 inch necklace can also become a triple wrap bracelet. I've watched the party goers eat up these sales pitches on the versatility of a design.
So, when it makes sense, I try to adopt the same concept.